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  CSR BRADFORD INSULATION
  Editorial Item

Bradford SoundScreen accepted into Asthma Council's 'Sensitive Choice' program
Wednesday 23rd May 2007

Bradford Insulation's SoundScreen™ is the second product in the Bradford range to be accepted into the National Asthma Council Australia's (NAC) 'Sensitive Choice' program. This year's acceptance of SoundScreen follows the 2006 acceptance of Bradford's Gold Insulation product in to the program.

Bradford Gold and Bradford SoundScreen are the insulation products of choice for allergy sufferers due to their low allergen content and ability to moderate temperature changes. Bradford is the only Australian insulation company to be accepted in the NAC's 'Sensitive Choice' program.

Approved products in the 'Sensitive Choice' program were evaluated against stringent standards the NAC's Product Advisory Panel. The chosen products will feature the 'Sensitive Choice' butterfly logo, framed with the words 'National Asthma Council Australia', on its packaging and literature to assist builders and specifiers to identify suitable choices for asthma and allergy management in homes.

Tom Newton, Marketing Manager, CSR Bradford Insulation says, "We are proud that we are the only insulation brand to have been accepted in to the 'Sensitive Choice' program. Our energy efficient products minimise thermal and acoustic transfer, creating comfortable and healthy home environments while at the same time saving on energy costs."

Bradford's Gold and SoundScreen products make homes more comfortable and energy efficient. With insulation installed, homes can be kept up to 10 degrees warmer in winter and 7 degrees cooler in summer, while the reduced heating and cooling costs can amount to savings of as much as $300 per year¹. Home insulation also means less energy is used - so less greenhouse gases are emitted, thereby minimising the impact on climate change.

For more information on CSR Bradford Gold insulation or other Bradford products, please call 1300 850 305 or visit www.bradfordinsulation.com.au

¹ Source: www.energysmart.com.au

Source: Selector.com. - Wednesday 23rd May 2007



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